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ESE Entertainment reveals new broadcast studio to boost esports broadcasting coverage

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ESE Entertainment’s media division, Frenzy sp. z.o.o., has announced the opening of a new broadcast studio in Warsaw, Poland, to organize and broadcast esports and gaming media and commentary.

ESE Entertainment is a gaming and esports-focused entertainment and technology firm established in Europe. The company delivers technology, infrastructure, and fan interaction services to premier video game developers, publishers, and brands on a global scale.

The firm has its own digital commerce outlets, as well as esports teams and gaming competitions. In addition to organic development potential, the company is evaluating strategic acquisitions that correspond with its goal of becoming a dominant worldwide player in esports infrastructure and technology.

New studio launch aims boost esports broadcasting coverage

The new studio is approximately 900 square feet in size and can hold up to 15 professional operators such as camera crews, editors, sound engineers, and hosts. It will allow ESE to grow its esports and gaming coverage operations in popular titles such as League of Legends, CS:GO, and Rainbow Six, as well as experiment with and generate new media forms.

“The new studio is another step in Frenzy’s expansion, supporting the rollout of a major project for Riot Games in 20 European countries,” Konrad Wasiela, CEO of ESE, stated. “This new space not only enriches Frenzy’s production capabilities, but also supports simultaneous broadcasts. We expect the new studio space will allow us to pursue new business with gaming publishers.”

VRL East: Surge, a competition in the game VALORANT held in 20 countries, will be the first project developed by the new studio, according to ESE.

Marcin Kilar, Frenzy’s managing director, commented: “Launching an additional studio was a part of our strategic growth plan, in order to ensure the ability to scale in new gaming titles and providing a tier-one solution,” he said. “The new studio allows us to take on more business opportunities and broadcast multiple events simultaneously, enhancing our capabilities.”

Successful GameAddik acquisition

Earlier this week, ESE has also revealed that it has finalized its acquisition of GameAddik, a Canadian technology firm focusing on gaming and esports.

“The completion of this acquisition signifies a new phase in the growth trajectory of ESE. By adding a new business unit with a proven history of strong financial performance, we are ready for rapid scale,” Wasiela commented on the venture.

“We now have a significant physical presence in Montreal, Canada, that will accelerate our North American roll-out,” he added

ESE anticipates the acquisition to boost its presence in esports and gaming by integrating GameAddik’s current customer base, which encompasses several of the world’s largest video game creators.

According to ESE, GameAddik serves 30 million eligible gaming users weekly through its publisher network, allowing the company to enroll over 300,000 new high-value players for its users each month.