Pinnacle Wins the Prestigious EGR eSports Operator of the Year Award!
The EGR awards celebrate the accomplishments of the most successful bookmakers and casinos. In 2018, the best operators of the year were nominated and the winners were decided at the Grosvenor House in London. In front of an audience consisting of 800 industry professionals, Pinnacle won the EGR eSports Operator of the Year Award! Other winners were announced in several categories, including social responsibility, customer support and many more.
Pinnacle Rewarded for eGaming Excellence
Pinnacle is a bookmaker famous for offering some of the best odds in the industry on both traditional sports and eSports. Competition was intense in 2018, as the number of bookmakers offering players the possibility of betting on video games has increased a lot. The surging popularity of eSports made this year’s award, the most important in the entire EGR history. In spite of serious competition, Pinnacle came up on top and was recognized for offering the best eSports product on the market.
Punters who choose to bet here can expect a comprehensive collection of video games to bet on, with a lot of attention paid to major tournaments. The most popular MOBA games such as League of Legends, Dota 2 and Heroes of the Storm are featured and punters can also bet on first-person shooters and real-time strategy games. Pinnacle has a solid section dedicated to live betting and refreshes the odds quickly, so members can take advantage of the slightest changes. For all these reasons and many more, they were presented with the EGR eSports Operator of the Year Award.
Which are the Criteria for Determining EGR Award Winners?
The EGR eSports Operator of the Year Award goes to the operator that scores the highest marks in the field of electronic sports. Pinnacle was evaluated for its performance over the last 12 months and key aspects of its gambling product were taken into account. The judges looked at the product differentiation, the ability to attract new players, while keeping existing players happy, as well as the overall presentation. The steady growth and commercial success and also the innovation and originality of their gambling product were factored in, alongside the quality of brand and marketing.
The EGR Operator Awards 2018 voting process was transparent and fair, with accountancy giant Deloitte overseeing it. This year was the first time that a third-party adjudicated the awards and once again, independent judges with in-depth egaming expertise were chosen. The list was published only after the judging process was over, so there were no risks of gambling operators influencing the judges.