Brazillian Twitch Streamer Baiano Becomes New Betway Brand Ambassador
Popular Brazillian Twitch streamer Baiano has recently announced that he’s the latest Esports star to sign a formal agreement with Betway to become their brand ambassador.
Baiano rose to fame as a prominent professional League of Legends player, and he regularly broadcasts his gameplay to Twitch, attracting a loyal following, often upwards of hundreds of thousands of viewers. His Esports career spans over more than five years, and he’s regularly seen as one of the “veterans” of the industry.
By joining the Betway team, he aims to “bring his fans closer to the action at their favourite Esports events” and it looks set to be a lucrative partnership for both the Twitch streamer and the global sports betting company.
The Next Installment Of The Partnership
Baiano actually started working with Betway at the beginning of 2020 – just before the COVID-19 pandemic began disrupting live sporting events and esports tournaments around the world. As a result of the new partnership – and by being an official brand ambassador – he will be producing bespoke content for the iGaming giant, while also focusing on promoting responsible gambling – something that most online gambling regulators are starting to regulate a lot more and be very keen on seeing.
He will also be driving brand awareness (of Betway) and promoting exclusive offers, bonuses and more through his social media channels, many of which have tens if not hundreds of thousands of followers. He has also noted that he’ll be using his platform on Steam to achieve the same result.
The head of Esports at Betway, Adam Savinson, said:
“Baiano captivates audiences with his personality and entertaining gameplay; he is a fantastic addition to the Betway Team. The Brazilian esports community is thriving and we are proud to continue our support of it over the coming months.”
Betway Esports is part of The Betway Group, one of the world’s biggest online gambling companies, and a brand who have a solid reputation in a number of verticals and niches in the online betting/gambling world. The Betway Group comprises a number of subsidiary companies, including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Bingo – and it’s Betway Sportsbook where the company’s Esports betting opportunities are found.
The company was established back in 2006, although it wasn’t until 2012 (when their current CEO Richard Akitt came on board) that the company started to rise to fame – and today, they’re seen as one of the leading figureheads in the online gambling industry. They themselves are a subsidiary of Win Technologies (UK) Ltd, and they boast a customer base of millions, providing punters with a huge variety of betting and gambling options, from an online sportsbook, an online casino – and even online poker facilities.