Fnatic collaborates with BMW to open esports facility in Berlin ahead of LEC Summer 2022
Fnatic, a London-based esports organization, have announced their latest collaboration with German manufacturer BMW to unveil a brand new esports training facility in Berlin, Germany.
This performance facility will take “Fnatic’s training capabilities to the next level, elevating Fnatic pro player’s performance across the board” and will be used as a main headquarter by the Fnatic League of Legends team as they participate and compete in the upcoming LEC Summer 2022 Season, which is scheduled to start on June 17th.
Fnatic x BMW
According to Fnatic website, this BMW x Fnatic Esports Performance Facility “is the result of a multi-year collaboration between the two high performance brands” and BMW “will work closely with Fnatic and the HPU to help boost performance levels with collaboration products in the works.”
Jens Hofer, Director of Fnatic’s High Performance Unit, praised this partnership and the timing could not be more perfect.
“The BMW x Fnatic Esports Performance Facility has been specifically designed to support our League of Legends players as they strive for excellence in the upcoming LEC Summer Season,” Hofer said.
“We’re so excited to finally be opening the unit alongside BMW and setting a new standard for esports facilities in Europe. This facility is another step forward for our HPU as we plan our return to the top of European League of Legends.”
In addition, LOL Team Director Javier Zafra mentioned how important this state-of-the-art facility will benefit the players in their training and development for years to come.
“It is crucial to be able to offer our players a great 360º experience that covers all their needs,” Zafra explained. “That combined with the right staff in all meaningful areas like sport psychology and performance, in-game knowledge, management and content, gives our players the resources they need to be able to get to their best version.”
The training center has been divided into several departments, as per RealSport 101:
– Technology and Software
– In-game performances
– Processes and Operations
– Youth Structure
There are also several rooms for various activities, such as ultra-fast broadband, an in-house gym, a relaxation and recreation area, two gaming performance rooms, content studios, match review rooms, and a BMW racing simulation room.
Pia Schörner, BMW Group Head of Gaming and Sponsoring, was delighted that this partnership could be reached.
“We are excited to collaborate with Fnatic, one of our successful United in Rivalry teams, on the new BMW x Fnatic Esports Performance Facility,” Schörner said. “It will cover all aspects needed for a team to be able to compete at the highest level of esports.”
The BMW exec added the collaboration combines both parties’ values and she
was optimistic that Fnatic would benefit tremendously with this facility in place.
“The broad approach, ranging from players’ physical and mental health over content creation to in-game performance, is reflecting the philosophy of BMW when it comes to esports,” Schörner noted.
“In addition, the facility provides the perfect stage to showcase BMW Group innovations that we will provide to support Fnatic and their players to further increase their performance. We’ll bring some exciting projects to life in the future.”